Connector Asia Market Research and Consulting

Consulting Services

 

General Support

Market Research

Negotiations

Project Planning And Implementation

Control

 

CONTINUOUS GENERAL SUPPORT

As we have noticed on numerous occasions, it is invaluable for non-Thai companies and individuals in Thailand to receive support from a trusted partner. The definition of this kind of support is not clear as it is different depending of the needs of each company / individual and also changing over time. We have experienced over the years that there often is a need for e.g. advice on cultural behaviour, introductions, meeting arrangements, participation in meetings for cultural/language reasons as well as relations with the local media to mention a few areas. One of the most important support functions of Connector Asia has been to act as a structured brainstorming partner when opportunities or problems arise, or simply always being available for an unscheduled and informal discussion over the telephone.

MARKET RESEARCH

Naturally, establishing a new business operation in any market requires extensive market research. Connector Asia has since its founding been geared towards assisting Nordic corporations with researching and analysing the local market according to their needs. Our extensive experience in doing business in Thailand and our knowledge of the culture and language in combination with an understanding of the "western way" of doing business has enabled us to provide highly appreciated advice on market strategies, including entry strategies, positioning, distribution and pricing.

NEGOTIATIONS

In addition, Connector Asia can assist clients in negotiations with local actors. This could involve company takeovers, legal matters or joint venture formations. As these matters often require in-depth market/industry knowledge and the establishment of good personal relationships, a local partner who can commit itself to develop existing and new relationships is of great value.

PROJECT PLANNING AND IMPLEMENTATION

As all great ideas and plans invariably will fail without proper implementation, Connector Asia has put much effort into supporting our clients one step further than giving advice i.e. continue with the implementation phase. As we believe a successful implementation of change or of a new project must come from within the organisation, our role has been to support the management in various ways over a longer period of time, develop the internal structure and organisation, initiate efficient procedures and routines, provide evaluation assistance etc.

Although Connector Asia itself is not focused on leadership and competence development, we are cooperating with a consultancy with this expertise when the need arises. Our network also includes individuals with high competence and experience in supporting management with internal efficiency improvements and organisational change.

CONTROL

Sometimes, owners do not have the necessary manpower to control all aspects of its company's finances and operations to the extent they would like to. As has been the case of one of our clients, the owner has not even been in the country. In this particular case, Connector Asia was commissioned to look after the owners interests in the local joint venture company. The control function can vary depending on the owner's needs. It could for example be acting as a finance director with direct control over the daily company transaction or as a part of a board's audit committee. This control function often involves thorough analysis of the financial status as well as overseeing other processes within the company in question on an ongoing basis.